Target comps rise 5.6% as traffic jumps 4.4% across all categories

Target Corp. reported first-quarter comparable sales growth of 5.6%, driven by a 4.4% increase in customer traffic that lifted revenue across all six core merchandise categories in both store and digital channels.

"Our first-quarter results reflect continued momentum as guests respond to our assortment and value proposition," Target CEO Brian Cornell said in a statement. The company did not disclose total revenue or earnings per share figures alongside the comparable sales release.

The 5.6% comparable sales gain marks an acceleration from the prior quarter's performance, with traffic rising 4.4% as shoppers visited stores and digital platforms more frequently. All six core merchandise categories — including apparel, beauty, food and beverage, home, hardlines, and essentials — posted positive comparable sales, the company said.

The broad-based growth signals that Target's strategy of combining everyday essentials with seasonal and discretionary merchandise is resonating with consumers facing persistent inflation and elevated interest rates. The retailer has invested in private-label brands, expanded its same-day fulfillment options, and maintained price investments to defend market share against Walmart and Amazon.

Target did not provide updated full-year guidance with the release. The company's next quarterly report is expected in August. The results come as US retailers navigate an uneven consumer spending environment, with lower-income households showing increased price sensitivity while higher-income cohorts continue to spend on discretionary categories.